DEZEEN X SUPERETTE
Bold graphics and a checkerboard floor feature in a Superette marijuana shop in Toronto, which was created by the brand's in-house team in collaboration with Canadian designer Emily Robin.
Based in Toronto, Superette was founded in 2019 by entrepreneurs Mimi Lam and Drummond Munro. The company now operates six brick-and-mortar shops in Canada and plans to open locations in the United States next year.
Aiming to make "buying cannabis as enjoyable as consuming it", the company has prioritised creating products and retail environments that have a nostalgic feel. Bodegas, pharmacies and hardware stores are among the influences.
The retailer's latest shop is located at Stackt Market, a shopping complex made of shipping containers in downtown Toronto. Billed as the company's first "SuperMarket", the new 800-square-metre space has a look that mimics a classic grocery store.
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