Stoners are complex individuals. Plagued by stereotypes of laziness and perceived as having a lack of motivation, they’re perpetually misunderstood. But the stoners of today are not solely of the Jeff Spicoli and Dazed and Confused variety, wayward teenagers still yet to embark on their lives. Rather, today’s stoners are often highly-functional and successful adults who just so happen to enjoy the frequent joint or bong rip.

Just as the stoner has evolved, so too have the means and methods by which they smoke or ingest the herb. Gone (hopefully) are the days of rigging an apple into a makeshift pipe or painstakingly cutting up a nug, as there now exists a wide market of high-end, aesthetically pleasing weed-related products — products that at first glance look like they have nothing to do with getting zooted.

Read the full article at Inside Hook.

With the cannabis industry challenges in generating a larger audience, Prismatics provides cannabis marketing that exceeds industry standards. There are a wide variety of cannabis products and the market size for CBD and cannabis is becoming an essential business, promotion through social media and creating brand awareness is vital for business growth and opportunities.