Pitchfork x Lord Jones x Sigur Ros
In one of the year’s better merchandising partnerships, “leading cannabis brand” Lord Jones have teamed up with Sigur Rós for their very own edibles. According to a press release, the limited-edition “Wild Sigurberry” THC-infused “medicated gumdrops” are “inspired by the flavors of foraged Icelandic berries” (blackberries, strawberries, and blueberries) and will be available in five dosage options. Below, see images of the packaging, which includes nine gumdrops and a Sigur Rós crest illustrated by Andrew Rae. The Wild Sigurberry gumdrops will be available to qualified medical marijuana patients at select California dispensaries, as well as through the company’s website for delivery.
Read the full article on Pitchfork.
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