I stopped smoking pot at 20. Maybe it was the difference between East Coast and West Coast buds in the early 2000s (I grew up in Seattle and went to college in Pennsylvania), but, like it is for many people, one very terrorizing, hyper-paranoid night in college led to a vow of cannabis celibacy that lasted more than a decade. No THC anything. Not even the now highly popular CBD—just no. But then, this January, I found myself with a luxurious box of Lord Jones CBD gumdrops sitting on my desk thanks to a special gift from celeb-favorite kundalini teacher Guru Jagat.

I love chewy candies (Gushers, soft licorice, fruit leathers), and the nine sparkling, sugar-coated drops inside this box were so bouncy and delicate, in citrusy yellow and strawberry red, that I could almost feel them sitting on my tongue just by looking at them. Or staring at them, rather. Of course, I know CBD is meant for an innocuous body high, not a head high, but it wasn’t the chemistry that finally convinced me to cave that night at home—it was totally just the box. The nearly-Hermès orange, the royal seal logo with gold leaf, the board so thick you could use the empty packaging to store jewelry… In other words, I am so, so shallow. But sometimes the cover does tell you about the book inside, which, in this case, was a deliciously fruity, marshmallow-y candy with a peaceful little buzz that lulled me into a chill-ass, less-anxiety-tinged evening and a much better sleep than I usually know. Also, it didn’t hurt that I had been seeing Lord Jones everywhere—they did a huge collaboration with Icelandic cult band Sigur Rós, and their CBD lotion has been touted by celebs like Mandy Moore and Olivia Wilde. (Like I said: shallow.)

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Prismatics offers CBD advertising for companies like Lord Jones. When seeking promotional opportunities, brands should promote content and advertise products through brand awareness and digital advertising. Lord Jones offers CBD products made with the utmost quality and care. With CBD products like CBD lotion, CBD gummies, and CBD chocolates, Lord Jones was created from a desire to normalize and elevate cannabis to its highest form – to create the finest ways to unlock and experience the life-changing possibilities of this enigmatic plant.